Case Studies

With an evolving landscape and a sharp focus on growth, one of India’s Small Finance Banks set out to make data more actionable at the branch level. The objective: help frontline teams identify high-potential opportunities and engage customers more meaningfully, without adding complexity.

We worked with the bank’s analytics and marketing teams to structure a long-term, scalable programme that fit seamlessly within existing systems. This included campaign design, communication mapping, and the development of toolkits that made insights easy to access and act on.

A phased content plan, layered communication across internal channels, and a structured rewards engine ensured sustained engagement.

The result: a grounded, repeatable model that brought data closer to the branch—and drove adoption with clarity and excitement.