Case Studies

Karnataka Bank set out to relaunch new-age products to connect with today’s customers and sharpen its competitive edge. We led the way from product positioning and key messaging to executing a series of innovative launches, including an industry-first savings account for senior citizens, a refreshed suite for students, a dedicated account for women, and a special programme for family banking.

Our work spanned branch and field collaterals, training content, post-purchase materials, OOH, and social media content. We also reimagined welcome kits and introduced ready reckoners, now a standard for Karnataka Bank’s premier products, ensuring seamless delivery and impactful engagement at every touchpoint.