Case Studies

During the COVID-19 lockdown, Inditrade MicroFinance launched a large-scale personalised video initiative to support vulnerable women entrepreneurs. Over 25,000 regional language videos were created to explain the loan moratorium, each one addressing her by name and built around her actual loan figures: the outstanding amount, and what the moratorium meant for her specific repayment.

To reach customers on the other side of the digital divide, the videos were delivered via WhatsApp and SMS, built to work for customers without smartphones.

The initiative won Best Women Customer Engagement, recognition for what personalised, accessible video communication could do at scale, at a moment when getting the right information to the right person, in her own language, mattered more than almost anything else.