Case Studies

Inditrade Capital had transformed from a commodity broker into a multi-business financial group, spanning agri-commodity lending, microfinance, MSME finance, and rural marketing. With a growing portfolio, it became evident that unifying these diverse businesses under a single, cohesive brand philosophy was essential to drive clarity and purpose.

We partnered closely with leadership across units to shape a unified narrative—one that aligned all business areas around a shared vision. This brand philosophy became the foundation for a powerful, cohesive story that connected every touchpoint of the business.

Rather than a mere rebranding, this was an evolution in how the company presented itself.

The new philosophy was seamlessly integrated into every brand asset and brought to life across over 500 branches nationwide. A comprehensive outreach to employees, customers, and partners followed, ensuring relevance across regions while maintaining brand consistency.