Case Studies

A film crafted for the global stage - presented at Prudential Plc’s Investor Meet in the UK to spotlight India’s next growth chapter through the lens of ICICI Prudential Life.

The narrative moved beyond surface metrics to highlight a billion digital-first consumers, shaped by reform and policy. It reframed India not just as a market, but as momentum in motion, anchoring ICICI Prudential’s role within it.

Shot entirely during the second COVID-19 wave, the film was produced remotely using front cameras, with live direction over video calls. We worked closely with senior leaders - advising on visual delivery, lighting, and teleprompter usage to ensure CXO presence landed with clarity and impact.

Subject matter experts, including an Economist and Insurance Specialist, were consulted to sharpen macro and sectoral framing.

Polished post-production tied it all together elevating every frame to meet the expectations of a high-stakes global platform.