Case Studies

With a market capitalisation of USD 110 billion*, ICICI Bank was the first in India to launch a robotic locker - a pioneering product that merged advanced technology with distinctly Indian design. The challenge: how to communicate its innovation in a way that resonated with stakeholders and sparked a national conversation.

We simplified the complex tech narrative to spotlight both design and technology, reinforcing its "Make in India" positioning. By integrating back-end tech simulations with an engaging, story-led video, we made the vault’s features clear, compelling, and conversation-worthy. The launch generated strong media coverage and social buzz, amplifying reach and reinforcing leadership.
*As of March, 2025