Case Studies

When Franklin Templeton lit up the Burj Khalifa to launch its global Hello Progress campaign, the moment made headlines. But real brand equity is built not just in the event, but in how it’s remembered, retold, and recognised.

We partnered with the Middle East team post-launch to turn this landmark activation into a lasting impact.

Our role was to build a content ecosystem that captured the campaign’s ambition, reach, and strategic intent. We developed an AV script that wove performance with purpose, a high-clarity infographic that translated metrics into momentum, and award entries that positioned the launch as a historic first, not just for Franklin Templeton but for the industry.

The result: Internal excitement, stakeholder buy-in, and global recognition. A moment became a movement, with the right content to carry it forward.