Case Studies

When Franklin Templeton lit up the Burj Khalifa to launch its global "Hello Progress" campaign, the moment made headlines on its own. What determines whether that moment holds its value afterward is how it gets remembered, retold, and recognised once the headlines fade.

We partnered with the Middle East team post-launch to build that afterward. An AV script wove the campaign's performance results together with its underlying purpose. A high-clarity infographic translated the campaign's metrics into a form stakeholders could actually take in. Award entries positioned the launch as a first for the industry, not just for Franklin Templeton, built to hold up against the strongest work the category had to offer.

The content ecosystem gave a single activation of the material to be remembered, retold, and recognised well past its launch day.