Case Studies
Dhanvanthri Engineers
Machinery
Evolving a Legacy Brand for a New Growth Chapter
With four decades of trust in the material handling space, Dhanvanthri Engineers was poised for a generational shift. The ask: create a brand system that could honour its roots while signalling readiness for what’s next.
We co-developed a purpose-led foundation—‘Discover to Excel’—that aligned legacy and next-gen teams, while sharpening how core business audiences were understood, categorized, and prioritised.
The refreshed identity retained key visual cues but was reworked to adapt seamlessly across formats. High-utility sales tools, industry-specific decks, insight-led quarterly newsletter with cross-sector voices and a structured LinkedIn framework anchored the external shift.
The engagement closed with detailed handovers and training—equipping internal teams and external agencies to activate the system with clarity, confidence, and consistency.



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